It is always a good idea to take out time during the year to evaluate the performance of your marketing plan. So, you can think about the changes that need to be done in order to improve the effectiveness of your marketing plan. To succeed in the competitive market, you must always be open to trying out something new. Instead of creating a 1-year marketing plan you should try in a 90-day marketing plan.
Advantages of a 90-day marketing plan
Whilst longer marketing plans have their own place in the business, but a 90-day plan can offer several major advantages.
- With a 90-day marketing plan, you can clearly track your short-term progress.
- Data that you will gather over 90 days can be utilised to make a baseline for more effective tracking of your bigger plan.
- A 90-day marketing plan allows a more agile response.
- In case something doesn’t work, you can address it and quickly change it without having to worry about how it will impact your annual plan.
- The smaller time period allows you to be in tune with the change and meet the market demand without having to detour from your master plan.
- Don’t worry about your master plan becoming irrelevant since your 90-Day marketing goals will continue to drive your master plan forward with a bigger vision of the finish line.
- If you have a new business then you can break apart your marketing plan into 30 days segment to make an action plan. learn (1 to 30 days), construct (31 to 60 days) and prioritise (61 to 90 days).
There is no better time than today to get started. Changing your marketing plan and creating out an effective strategy usually sparks in new enthusiasm about the business that can otherwise get lost easily in the paperwork and the everyday responsibilities.
Steps to create a 90-day plan
First, you will need to find a quiet place where you can sit down. And spend quality time in assessing and answering the following questions about your business.
- What marketing efforts have worked well for your business in the last 6 months?
- What marketing efforts have worked well for you, but they could’ve been more effective in the last 6 months?
- What marketing approach did not work well at all in the past 12 months?
- The marketing approach done in the past 12 months did well because….
- The marketing approach done in the last 12 months failed because……
- I define My target market for the next 90 days as……
- Will I modify the geography of my target market?
- Will I target a different demographic or income level of customers?
- Will I target a product-oriented user base?
- What marketing efforts will I use in the next 90 day and why?
- In the past 6 months, my customers could be defined by the target market as……
- My marketing financial budget for the next 90 days will be……
- I must work on enhancing, concentrating and revising my marketing message by……
You must integrate an online content plan into your 90-day marketing plan as well. You have to draft ideas for content. And social media post that can help you in driving traffic and capturing leads or sales. You must decide the number of content pieces that you will post weekly to determine the number of content generators you will require.
You need to chart these answers on a 90-day time table. You must set up a start date and end date and precise execution steps in between. You will evaluate your marketing plan weekly so that you can tweak here and there if necessary.
To have a solid and functioning market plan is vital for your business. If you have a 90-day marketing plan then you will have a clear picture of your priorities and ability to control the results that you generate.